How To Leverage Broker Tech In a Hard Cyber Market
Cyber insurance has faced its share of hard bumps over the past few years. Following an unrelenting tide of cyber security claims and a subsequent spike in rates and coverage restrictions, cyber insurance has become a trying market for insurance brokers to say the least. And with cyber criminal activity showing no sign of waning, the trend is likely to continue.
To weather the storm, brokers need to be innovative in order to compete. In the digital age adopting the right technologies has become synonymous with embracing the right technologies. In this article, we’ll take a look at the new breed of insurtech technology available today and how brokers can use it to survive and thrive in this difficult market.
Before we fully dive into the concept of insurtech, let’s first take a look at the two industries that converged to create this new technology and their divergent core values: insurance and tech.
Insurance, for the most part, has always been a very slow and steady industry that is typically wary of quick change. It’s also an industry highly regarded for putting people and relationships at the core of its identity. This value of relationships enables the industry to deliver first class customer service — a deliverable that’s virtually synonymous with the industry.
On the flipside the tech industry, famed for the lightning pace at which it moves, holds efficiency at the core of what it does. Efficiency allows it to conceptualize, iterate, and produce at speeds that keep it competitive in the constantly evolving digital realm.
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So how do we strike a balance between these seemingly polar opposite industry verticals of insurance and technology? The answer lies in finding a common ground between the pace and core values of each. This is particularly important when it comes to evaluating a potential insurtech platform. For example:
Overall, when balance is achieved between the divergent speed and core values of insurance and tech the results can be remarkable; paving the way for innovative products and first-class servicing that is designed for the digital age.
As an emerging leader in Insurtech innovation, Relay has gained immediate industry credibility due to our depth of expertise in both insurance and tech and our passion to energize both sides of these two exciting industries. Through our platform, Relay, empowers brokers to discover their edge in the digital era by delivering superior customer service with increased efficiency and accuracy across all lines of coverage and all complexities of risk. Some key differentiators that elevate Relay above the competition:
There are many more differentiating features here at Relay. Please contact us today for a live demo of our platform and a consultation of how our BrokerTech solutions can elevate your business!
Anne is the Vice President of Cyber & Executive Risk for Relay Platform. Her 20+ year career spans both public and private company exposures on the underwriting and brokerage sides of the insurance industry. Anne began her career at Chubb in Chicago as an executive protection underwriter and later held various management roles focusing on D&O, EPL, Professional Liability, and Cyber with firms such as Gallagher, Marsh, Travelers and most recently Ward Insurance, an independent agency in Portland, OR.